{"product_id":"rms-straight-up-volumizing-peptide-mascara","title":"Straight Up Volumizing Peptide Mascara","description":"\u003ch2 data-section-id=\"9b1lcs\" data-start=\"0\" data-end=\"54\"\u003eRMS Beauty Straight Up™ Volumizing Peptide Mascara\u003c\/h2\u003e\n\u003ch4 data-start=\"56\" data-end=\"98\"\u003eClean Lash Care Meets Dramatic Volume\u003c\/h4\u003e\n\u003cp data-start=\"100\" data-end=\"324\"\u003eElevate your lash routine with the RMS Beauty Straight Up Volumizing Peptide Mascara. This high-performance clean mascara delivers bold volume, length, and definition while helping support healthier-looking lashes over time.\u003c\/p\u003e\n\u003cp data-start=\"326\" data-end=\"593\"\u003ePowered by a nourishing peptide complex, Straight Up™ goes beyond traditional mascara by conditioning lashes with every wear. The rich, buildable formula coats each lash from root to tip, creating fuller, thicker-looking lashes without clumping, flaking, or smudging.\u003c\/p\u003e\n\u003cp data-start=\"595\" data-end=\"764\"\u003eWhether you're creating a natural daytime look or dramatic evening lashes, this clean beauty essential delivers long-lasting performance while treating lashes with care.\u003c\/p\u003e\n\u003chr data-start=\"766\" data-end=\"769\"\u003e\n\u003ch3 data-section-id=\"7rayxi\" data-start=\"771\" data-end=\"805\"\u003eVolumizes, Lengthens \u0026amp; Defines\u003c\/h3\u003e\n\u003cp data-start=\"807\" data-end=\"1023\"\u003eThe innovative brush and buildable formula work together to separate and coat each lash evenly for instantly fuller-looking lashes. Multiple coats create customizable volume while maintaining a soft, flexible finish.\u003c\/p\u003e\n\u003cp data-start=\"1025\" data-end=\"1107\"\u003eThe result is bold definition, impressive lift, and beautifully fanned-out lashes.\u003c\/p\u003e\n\u003chr data-start=\"1109\" data-end=\"1112\"\u003e\n\u003ch3 data-section-id=\"1w6w27p\" data-start=\"1114\" data-end=\"1146\"\u003ePeptide-Powered Lash Support\u003c\/h3\u003e\n\u003cp data-start=\"1148\" data-end=\"1326\"\u003eUnlike conventional mascaras that simply coat the lashes, Straight Up™ is formulated with conditioning ingredients that help support stronger, healthier-looking lashes over time.\u003c\/p\u003e\n\u003cp data-start=\"1328\" data-end=\"1461\"\u003eThe peptide-infused formula helps nourish lashes while protecting against dryness and brittleness, making it ideal for everyday wear.\u003c\/p\u003e\n\u003chr data-start=\"1463\" data-end=\"1466\"\u003e\n\u003ch3 data-section-id=\"u8943o\" data-start=\"1468\" data-end=\"1503\"\u003eClean Formula, Comfortable Wear\u003c\/h3\u003e\n\u003cp data-start=\"1505\" data-end=\"1677\"\u003eThis lightweight mascara provides long-lasting wear without feeling heavy or stiff. The formula resists flaking and smudging while remaining comfortable throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"1679\" data-end=\"1774\"\u003ePerfect for sensitive eyes and clean beauty enthusiasts seeking performance without compromise.\u003c\/p\u003e\n\u003chr data-start=\"1776\" data-end=\"1779\"\u003e\n\u003ch3 data-section-id=\"11jcyy1\" data-start=\"1781\" data-end=\"1803\"\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cp data-start=\"1805\" data-end=\"2034\"\u003e✔ Buildable Volume \u0026amp; Length\u003cbr data-start=\"1832\" data-end=\"1835\"\u003e✔ Peptide-Infused Lash Care\u003cbr data-start=\"1862\" data-end=\"1865\"\u003e✔ Defines \u0026amp; Separates Lashes\u003cbr data-start=\"1893\" data-end=\"1896\"\u003e✔ Long-Lasting Wear\u003cbr data-start=\"1915\" data-end=\"1918\"\u003e✔ Minimal Flaking \u0026amp; Smudging\u003cbr data-start=\"1946\" data-end=\"1949\"\u003e✔ Lightweight, Flexible Feel\u003cbr data-start=\"1977\" data-end=\"1980\"\u003e✔ Suitable for Sensitive Eyes\u003cbr data-start=\"2009\" data-end=\"2012\"\u003e✔ Clean Beauty Formula\u003c\/p\u003e\n\u003chr data-start=\"2036\" data-end=\"2039\"\u003e\n\u003ch3 data-section-id=\"1qw4ccu\" data-start=\"2041\" data-end=\"2055\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp data-start=\"2057\" data-end=\"2219\"\u003eStarting at the base of the lashes, wiggle the brush upward from root to tip. Apply additional coats while the formula is still wet to build volume and intensity.\u003c\/p\u003e\n\u003cp data-start=\"2221\" data-end=\"2330\"\u003eFor maximum impact, focus extra product at the lash roots to create the appearance of thicker, fuller lashes.\u003c\/p\u003e\n\u003chr data-start=\"2332\" data-end=\"2335\"\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"2337\" data-end=\"2352\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"2354\" data-end=\"2529\"\u003e\n\u003cli data-section-id=\"gqmybw\" data-start=\"2354\" data-end=\"2392\"\u003eAnyone seeking fuller-looking lashes\u003c\/li\u003e\n\u003cli data-section-id=\"q4niby\" data-start=\"2393\" data-end=\"2409\"\u003eSensitive eyes\u003c\/li\u003e\n\u003cli data-section-id=\"1e35wf6\" data-start=\"2410\" data-end=\"2431\"\u003eClean beauty lovers\u003c\/li\u003e\n\u003cli data-section-id=\"15lytic\" data-start=\"2432\" data-end=\"2465\"\u003eEveryday wear or dramatic looks\u003c\/li\u003e\n\u003cli data-section-id=\"1skmlhl\" data-start=\"2466\" data-end=\"2529\"\u003eThose wanting lash care benefits alongside makeup performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2531\" data-end=\"2611\"\u003e\u003cstrong data-start=\"2531\" data-end=\"2604\"\u003eClean • Volumizing • Peptide-Powered • Long-Wearing • Lash-Nourishing\u003c\/strong\u003e ✨🖤👁️\u003c\/p\u003e\n\u003cp data-start=\"2613\" data-end=\"2721\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"2613\" data-end=\"2721\" data-is-last-node=\"\"\u003eThe mascara that gives you instant volume today while helping support healthier-looking lashes tomorrow.\u003c\/strong\u003e\u003c\/p\u003e","brand":"RMS Beauty","offers":[{"title":"full-size","offer_id":40607501287579,"sku":"","price":31.0,"currency_code":"USD","in_stock":true},{"title":"Travel","offer_id":47192539758851,"sku":null,"price":17.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0519\/9151\/1195\/products\/straight-up-volumizing-peptide-mascara-sprig-flower-co-1.jpg?v=1770835707","url":"https:\/\/www.sprigbeautyco.com\/products\/rms-straight-up-volumizing-peptide-mascara","provider":"Sprig Beauty Co","version":"1.0","type":"link"}