RMS Beauty Straight Up™ Volumizing Peptide Mascara

Clean Lash Care Meets Dramatic Volume

Elevate your lash routine with the RMS Beauty Straight Up Volumizing Peptide Mascara. This high-performance clean mascara delivers bold volume, length, and definition while helping support healthier-looking lashes over time.

Powered by a nourishing peptide complex, Straight Up™ goes beyond traditional mascara by conditioning lashes with every wear. The rich, buildable formula coats each lash from root to tip, creating fuller, thicker-looking lashes without clumping, flaking, or smudging.

Whether you're creating a natural daytime look or dramatic evening lashes, this clean beauty essential delivers long-lasting performance while treating lashes with care.

Volumizes, Lengthens & Defines

The innovative brush and buildable formula work together to separate and coat each lash evenly for instantly fuller-looking lashes. Multiple coats create customizable volume while maintaining a soft, flexible finish.

The result is bold definition, impressive lift, and beautifully fanned-out lashes.

Peptide-Powered Lash Support

Unlike conventional mascaras that simply coat the lashes, Straight Up™ is formulated with conditioning ingredients that help support stronger, healthier-looking lashes over time.

The peptide-infused formula helps nourish lashes while protecting against dryness and brittleness, making it ideal for everyday wear.

Clean Formula, Comfortable Wear

This lightweight mascara provides long-lasting wear without feeling heavy or stiff. The formula resists flaking and smudging while remaining comfortable throughout the day.

Perfect for sensitive eyes and clean beauty enthusiasts seeking performance without compromise.

Why You'll Love It

✔ Buildable Volume & Length
✔ Peptide-Infused Lash Care
✔ Defines & Separates Lashes
✔ Long-Lasting Wear
✔ Minimal Flaking & Smudging
✔ Lightweight, Flexible Feel
✔ Suitable for Sensitive Eyes
✔ Clean Beauty Formula

How to Use

Starting at the base of the lashes, wiggle the brush upward from root to tip. Apply additional coats while the formula is still wet to build volume and intensity.

For maximum impact, focus extra product at the lash roots to create the appearance of thicker, fuller lashes.

Perfect For

• Anyone seeking fuller-looking lashes
• Sensitive eyes
• Clean beauty lovers
• Everyday wear or dramatic looks
• Those wanting lash care benefits alongside makeup performance

Clean • Volumizing • Peptide-Powered • Long-Wearing • Lash-Nourishing ✨🖤👁️

The mascara that gives you instant volume today while helping support healthier-looking lashes tomorrow.